Profession + Location Guide

💰 Paid Ads Specialist in Ireland

Minimum hourly rate calculator for freelance paid ads specialists in Ireland. Factoring in Ireland tax rates and regional business expenses.

Updated: Apr 2026

Your target take-home pay after business expenses.

€

Software, hosting, marketing, etc.

€

Estimated local effective rate: ~28%

Result

Your Minimum Rate

€0/hr

To earn €100,000 take-home.

See the Pricing Methodology →

Estimated True Billable Capacity

2,080 hours

🚀 Next Step

Calculate your project price →

Turn your floor rate into a profitable flat-fee quote

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Benchmark Paid Ads Specialist Rates in Ireland

80

Global Median Rate

How does a freelancer's income in Ireland compare to global averages? Explore our verified rate database for paid ads specialists.

Open Rate Database

Freelancing as a Paid Ads Specialist in Ireland

Paid ads specialists manage advertising campaigns on Google, Meta, TikTok, and LinkedIn to drive traffic, leads, and sales for clients. Freelance ads specialists are hired by e-commerce brands, lead generation businesses, and agencies that need performance-driven campaign management. Specialists who can demonstrate strong ROAS track records and manage significant monthly ad spend are in high demand and command premium fees.

💡 Ireland Market Context

Ireland is a major European tech hub, with many freelancers serving the European headquarters of global giants like Google and Meta. While taxes are high, the 'Start Your Own Business' scheme provides some relief for the first two years. Most freelancers operate as sole traders and use ROS (Revenue Online Service) for quarterly or bi-annual tax filings. Networking in Dublin's tech and creative meetups is the primary route to high-value local contracts.

Local Tax & Business Notes

Freelancers pay income tax, USC, and PRSI. Combined effective rate can reach 50%+ at higher incomes.

🔗 Local Freelance Resources

🏛️

Revenue Irish Tax & Customs

Official tax authority and business registration guides for Ireland.

Verified 2025-01
🤝

Freelance Ireland (Facebook)

Join the local freelance community and professional networks in Ireland.

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Frequently Asked Questions

How many billable hours does a Paid Ads Specialist need to work in Ireland to earn €100,000?
At €137/hr you need roughly 22 billable hours per week (1056 hours over 48 working weeks). At €100/hr you need 30 billable hours per week. Both figures assume a 28% effective tax rate in Ireland and €300/month in business expenses. Most experienced freelance paid ads specialists target 20–25 billable hours to keep time for admin, proposals, and skill development.
What is the tax impact on a freelance Paid Ads Specialist's rate in Ireland?
To take home €100,000 after 28% tax in Ireland, you need to bill approximately €143,889 in gross revenue per year. That means €40,289 goes directly to tax — a gap most new freelance paid ads specialists underestimate when setting their rates. Freelancers pay income tax, USC, and PRSI. Combined effective rate can reach 50%+ at higher incomes.
Is €80/hr a competitive rate for a freelance Paid Ads Specialist in Ireland?
€80/hr is a common market reference for paid ads specialists, but whether it works for you in Ireland depends on your income goal. To achieve €100,000 take-home at that rate, you would need to bill 1799 hours per year — about 38 billable hours per week across 48 working weeks. Use the calculator above to model your specific situation.

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